There are a lot of photography businesses out there. Lots of folks buy a new camera, maybe have a knack for shooting a good photo, and start offering photography services. But then there are full service photographers whose customer service, expertise and business savvy place them in a completely different category.

Kristin Merck contacted me to create a film that would communicate just how much she belongs in that other category. Kristin doesn’t just show up at a session and start clicking. When you work with her, the session begins long before the day of the shoot. Kristin works together with her clients to coordinate not just each family member’s outfit, but also where and how photos will be displayed. Have a look at Kristin’s movie, and you’ll get a much clearer idea of how detailed Kristin’s approach is. She definitely impressed me!