Earlier this year I wanted to create a promotional piece that involved a linear sequence of events. I thought for a few seconds to some of my favorite businesses, and quickly thought of my good friend, amazing wedding photographer Randi Voss.

Anyone who hires Randi knows that they are getting someone with a perfect balance of technical competence and a fun, easygoing personality. I’ve shot with Randi, and I’ve seen how she works. She uses a lot of equipment – multiple cameras, lenses, flashes, strobes… but her manner is so smooth and seamless, that I would bet that most clients have no idea. You don’t ever see her fumbling or looking for something misplaced because she is so organized.

It’s that level of organization and efficiency that I wanted to convey in this promo piece. Enjoy!

– Christina